UNIQLO CALENDAR

Brief

To create a branding platform that promotes both Japan and Uniqlo on a global scale.

Insight

1.
We experience the weather and the season through surrounding scenery,
and the act of selecting clothes is related to those feelings.
2.
Japan's changing seasons, and urban/rural landscapes have global appeal.

Solution

We created UNIQLO CALENDAR - a daily calendar with a weather report that presents miniaturized version of Japan.
It can be customized to the user's location, embedded into a blog, downloaded as a screensaver,
or sent as a seasonal greeting card. By clicking the video, it also breaks into mosaic tiles of seasonal items
that link to an online store.

As of January 2010, UNIQLO CALENDAR has covered all four seasons, featuring scenes from over 180 locations in Japan
and is still exploring.

Result

On a global level, the UNIQLO CALENDAR has been viewed over 230 million times in 217 countries,
spreading 2.7 times as fast as UNIQLOCK. (in the 9 months since its launch)

WEBSITE (click to view)