dry in motion
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Our goal was to find a fresh way to present UNIQLO's quick dry clothing line. The site featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense and creating a rather hypnotic effect. As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of UNIQLO's DRY concept. |
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Campaign period: July 3 - October 3, 2008 ・Number of site viewers: 323,627 (from 52 countries) ・Total number of hours site content was viewed: 195,292 ・Number of screensaver downloads: Over 55,000 |
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