Case Presentation

The Brief

The Museum of Me is an interactive movie aimed to elevate the Intel brand and promote its smart new processor. Users create their own museum exhibits just by connecting to Facebook.

The Solution

By visualizing elements such as your Facebook friends, photos and Likes, The Museum of Me reveals who you are as a reflection of your social graph. This visual experience links to the core value of Intel, which connects people through their digital lives. The experience led users to share their museum photos, which created significant WoM on Facebook.

The Results

  • +790,000 shares onto Facebook
  • +130,000,000 impressions on Facebook

(within 2 weeks)