We aimed to create a content for the full renewal of EC site and new branding integration for the Japanese legwear brand, Tabio.
We created an interactive film content, Tabio Slide Show for iPad. Each time the user slides within the movie, the story progresses where various legwears appear. The “Tabio Slide Show” synchronizes the action of sliding (flicking) the movie and the actual sock sliding move, creating a brand new experience for users through the iPad interface as well as bringing back childhood memories of sliding with socks. The users can also buy appearing legwears through the iPad App. As a result, Tabio’s EC site, which integrated branding and commerce, doubled the increase in sales.