Objective

We aimed to create a content for the full renewal of EC site and new branding integration for the Japanese legwear brand, Tabio.

Solution

We created an interactive film, Tabio Slide Show. The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this movie was also used on EC site, which made this action a symbolic expression for Tabio’s web experience. As a result, the EC site doubled the increase in sales.

Website (click the image or link to view)

website

website

EC site (click the image or link to view)

EC site

EC site

Part of the movie from the content was used on EC site.