We aimed to create a content for the full renewal of EC site and new branding integration for the Japanese legwear brand, Tabio.
We created an interactive film, Tabio Slide Show for web & iPad. The story goes on by sliding (dragging/flicking) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Users can also buy the legwear through the web/app, integrating branding and commerce. As a result, the EC site tripled the increase in sales.